But as long as college costs keep rising, we can’t just keep throwing money at the problem -- colleges have to do their part to bring down costs as well. That’s why we proposed a plan to tie federal financial aid to a college’s performance, and create a new college scorecard so that students and parents can see which schools provide the biggest bang for your buck. We launched a new $75 million challenge to inspire colleges to reduce costs and raise graduation rates. And in January, more than 100 college presidents and nonprofit leaders came to the White House and made commitments to increase opportunities for underserved students.
Since then, we’ve met with even more leaders who want to create new community-based partnerships and support school counselors. And this week, my Secretary of Education, Arne Duncan, announced a series of commitments to support students who need a little extra academic help getting through college.
This is a challenge I take personally. And to all you young people, now that you’re heading back to school, your education is something you have to take personally, also. It’s up to you to push yourself; to take hard classes and read challenging books. Science shows that when you struggle to solve a problem or make a new argument, you’re actually forming new connections in your brain. So when you’re thinking hard, you’re getting smarter. Which means this year, challenge yourself to reach higher. And set your sights on college in the years ahead. Your country is counting on you.
And don’t forget to have some fun along the way, too.
Thanks everybody. Good luck on the year ahead.