fifth: is my aspirations for each of us, the people who chose to work at lenovo.
we at lenovo will create an inspiring culture of ethics, performance, teamwork and professional development.
some of these might appear to be big aspirations. i want you to know that we’re committed to them, and that while i expect progress every day, every week, these aspirations will take years to fully achieve.
now to get this done we have a broad 3-phase plan. phase one began on december 8th, and will continue well into the beginning of 2006.
our second phase has also begun. and each project in phase 2 will be at least 12 to 24 months in length.
our third phase will launch when we stand before the world as the it sponsor of the olympics in february of 2006.
so let me speak about phase one:
deliver on the promise of lenovo and on our commitments.
by this i mean we must delight our current customers and retain their business. we must maintain product leadership, sales momentum and market share. we must ensure effective business operations, and positively introduce the position of new lenovo and of our brands. and very importantly, develop our employees and reward excellence and performance.
so thats phase one.
execute and hug those that are important to us: our customers, our business partners, our suppliers, and our employees.
in phase two we increase our competitiveness through operational excellence, innovation, and branding.
we must continue our focus on operational excellence, speed and efficiency, increase our think brand equity and grow lenovo into a worldwide brand. we must build a global innovation and performance culture and reputation.
during this phase we will initiate targeted investments in new products and in new markets.
and then we are ready for the third phase: to drive aggressive, profitable growth.
to do this we will invest to lead in selected market segm