○  how to use QFD for standard making--国际会议最终演讲稿  ○

g matrix. after customer needs are known, we can get technical requirement quality table relevancy, relationship matrix and correlation matrix(影响程度划分表)
 

　　after completing the above analysis, the house of quality is our final plan .from the key qualities characters setting, sony takes a leadership in basic frequency, material and hard disk .with drawbacks in size and thickness .while internal memory is neck and neck between us and lenovo. therefore we draw conclusions as follows:
 

　　1、in terms of basic frequency, lenovo performs better, however, the difficulty for improvement is relatively high. therefore, it is better to develop the attributes later rather than now.
 

　　2、the amount of memory of sony and lenovo are equal; correspondingly we can take several steps to target a competitive advantage.
 

　　3、as for material, sony has a patent for using light material and in contrast, lenovo does not. as a result, sony has an advantage. however, there are also some shortcomings, for instance: reliability. therefore .we should learn from the other competitors in order to improve our products.
 

　　4、 when it comes to the size, sony has some advantages, whereas size is the attribute which is of the lowest technological difficulty. hence in order to beat the competitors in the market, sony should be less than 11 inch.
 

　　5、 the thickness of sony is among the best in the opening market; however it is difficult for development. consequently ir would better be delayed the technological improvement.
 

　　6、the most important one is hard disk, there is much potential for improvement ,therefore we want that the hard-disk can turn to 250g.
 

　　from the improving goals, we can see the improvements

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