○  TED英语演讲稿：你能控制他人的注意力吗？  ○

　　It's interesting, isn't it? Some of us are a little bit more perceptive than others. It seems that way. But I have a different theory about that, that model of attention. They have fancy models of attention, Posner's trinity model of attention. For me, I like to think of it very simple, like a surveillance system. It's kind of like you have all these fancy sensors, and inside your brain is a little security guard. For me, I like to call him Frank. So Frank is sitting at a desk. He's got all sorts of cool information in front of him, high-tech equipment, he's got cameras, he's got a little phone that he can pick up, listen to the ears, all these senses, all these perceptions. But attention is what steers your perceptions, is what controls your reality. It's the gateway to the mind. If you don't attend to something, you can't be aware of it. But ironically, you can attend to something without being aware of it. That's why there's the cocktail effect: When you're in a party, you're having conversations with someone, and yet you can recognize your name and you didn't even realize you were listening to that.

　　Now, for my job, I have to play with techniques to exploit this, to play with your attention as a limited resource. So if I could control how you spend your attention, if I could maybe steal your attention through a distraction. Now, instead of doing it like misdirection and throwing it off to the side, instead, what I choose to focus on is Frank, to be able to play with the Frank inside your head, your little security guard, and get you, instead of focusing on your external senses, just to go internal for a second. So if I ask you to access a memory, like, what is that? What just happened? Do you have a wallet? Do you have an American Express in your wallet? And when I do that, your Frank turns around. He accesses th

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