the second big shift we see in technology is that the demand for simplicity, for manageability, for adaptability. while it is true that while technology is core to everything, it is also true that technology is also still too complex, too hard to manage, and often that complexity is a barrier.
the third big shift is that it’s becoming a horizontal, heterogeneous, connected world. whether you’re a ceo trying to become more efficient, more effective and more agile; or a small and medium business trying to mobilize your workforce; or you're a consumer who wants a whole bunch of separate things that you have bought in your home to work better together, it is now about horizontal connections. it’s about making a heterogeneous world work together and speak a common language–and i am speaking not of just devices, but networking and connecting businesses and companies, employees and suppliers to customers.
as technology moves from the fringe to the core of people’s lives and businesses, the need for technology to deliver more becomes increasingly important. i think today our consumers are no longer willing to compromise. now, all of our customers actually want everything from technology. they want affordability and innovation and reliability and security and simplicity and manageability and connection.
now if i were giving you a speech today on hp, i would tell you that that this is a future that we are trying to create. that we see our role to acceler