○  有头脑的人的选择  ○

fore the counter, he scratched his head in silence. finally, he muttered to the clerk, "i want the thinking man's cigarette, but i can't seem to think of the name." poor malarky. he only wanted a package of viceroy as the "thinking man's cigarette." after all, if he is a thinking man, as he thinks he is, he should, by all means, smoke his own brand.
  advertisers are further toying with men's egos by appealing to their hidden desires to be energetic, vigorous, and potent. marlboro, with its hairy-chested male smoker, has set the pace. the cigarette is made to project the image of a rugged, rough-and-ready guy. doesn't this explain why many cigarette ads display great flexing of masculine muscles?
  the woman, too, is a victim of advertising. vogue cigarettes catch her eye. why? because they come in pastels. how perfectly exciting for the female world! just think! she can now buy cigarettes to match her wardrobe; and what's more, she can purchase matching cigarette cases and lighters in any color of the rainbow, with jewels or without.
  yes, we are frequently victims of suggestive devices. dr. ernest dichtter, head of the institute for motivational research, has conducted a series of studies for ad agencies on the subject of smoking. he states, "people smoke, not because of the taste of cigarettes, but because smoking provides them with certain psychological satisfactions they can get in no other way." he adds that cigarettes are involved in a man's struggle for survival, stability, and security. i am afraid i cannot agree with dr. dichter, for i believe that a man can survive and can find security without cigarettes. he needs food, he needs shelter, he needs love and companionship; but can't he satisfy these needs in ways other than smoking?
  rationalization makes a strong impact on our lives. are we cultivating rationalizations as an excuse to smoke? i am afraid we are. no doubt 50 per cent of us here have used as an excuse to cont

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