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others have stopped their business days and invested their valuable time to listen to what you had to say.
　　Tangible Results: The importance of showing real tangible results cannot be over-stated. Finding ways to do this within service businesses, the fund management industry, or within certain areas of extreme confidentiality is challenging. Some types of tangible results that can be shared include:
　　?An actual printed out version of part of the service or end result of the product or service?Video or text (not as good) testimonials from past and current clients, the more specific to the immediate need or concern of your potential client or employer the better...the more numerous the testimonials the better.
　　?The first 15-20% of the product or your service given away for free on a trial basis. $1 first month trial, 4 weeks of free work or time so we can prove our worth to you, etc.
　　?Diverse and numerous case studies of past clients or employers, this proves that you work with firms with various needs and have found solutions for them, it allows the reader of these case studies to imagine you solving their problem?A little tip, quick take away or lesson within your sales letter or website which provides the potential client with immediate benefit. This proves that you have the goods, are an authority and do have their best interests in mind.
　　Another related topic that I don't have space to go into here is that underlying all three of these items are having the right habits. Habits have been shown to form 96% of what we do every single day. We tend to eat the same things, walk the same way, watch the same shows, and read the same types of books. As the quote goes, "first you form your habits, and then your habits form you." What business habits are you forming? What elements of the SKAR formula are you using each week? When you read this type of advice are you thinking "I already know this stuff"

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