first is passion. you have to love the work you do. you have to be excited to come to work every day. they taught us the four principles of marketing when i went to school: product, price, place, promotion. but they didn't teach us the fifth, most critical principle which as far as i'm concerned is passion, the key to being truly successful as a leader over the long run.
no matter what career path you choose, i believe you have to love what you do. my own personal experience proves this point. there was a time in my avon career when i was passed over for a promotion to be the ceo. i had a job offer to be the head of another company, but a woman i respected gave me some good advice. she told me always to follow my heart, not my head. so i followed my heart and stayed at avon. in the end, i got the promotion, but most important, i have always loved my work, and that has made all the difference.
the next distinguishing quality of leadership is compassion - caring about people. in my four years as ceo at avon, i've had to make some tough decisions and difficult calls -eliminating jobs and closing factories. actions that affect good people. the horrible part of the job. but i believe we demonstrate compassion and treat people fairly, with respect and dignity during those tough decisions. and it is the responsibility for those of us wanting the privilege of being tomorrow's corporate leaders to honor the commitment to compassion and the protection of the human spirit, in spite of the pressures and demands of business today.
along with compassion comes humility. many people are surprised to learn this is one of avon's core values. none of us has all the answers. and all of us must listen to each other, because list