iovation
weneedalsotofosteracultureofiovation.thisisthethirdlegofourneweconomicstrategy.efficiencyisimportant.butitcanbeeasilymatchedbyothers,anddoesnotprovideasustainedadvantageincompetitivene.intheglobalisedeconomythatpermitsrapidreadoftechnologyatlowcost,efficiencyisonlyanentry-levelrequirement.iovationandimaginationgiveaneconomyoracompanythatextraedge.today,wealthisgeneratedbynewideas,morethanbyimprovingtheideasofothers.
oradiciovationbyafewsingaporecompaniesandthepublicsectorisnotgoodenough.theiovativeiritmustpermeateourwholesociety.thequestionishowtocreateanenvironmentthatencouragesmanyofustobecomeiovators.
byiovators,imeanapeoplewhosemindsarealwayslookingfornewideasandnewwaysofdoingthings,notsimplycopyingwhatothershaveinvented.forthis,weneednon-conformistthinking.
letmegiveyouanexampleofnon-conformistthinking.ihaenedtotuneintothecontheeveofnationalday.therewasaninterviewwithaformeramerican-chinesetvpresenterturnedentrepreneur.
thisladyentrepreneurhasproducedarangeofcosmeticproductstailoredforasianwomen.sheexplainedthatasianwomenhavedifferentfeaturesanddifferentskincolouring,socosmeticsmeantforcaucasianwomendonotsuitthem.forexample,whenasianwomenuseapink-basedfoundation,theylookasiftheyarewearingamask.also,caucasianwomengenerallyhavemoreprominentnoses,sotheircosmeticsseektomaketheirnosesleprominent.ontheotherhand,asianwomengenerallyhavesmallnoses,sotheyneedtousecosmeticstomaketheirnosesmoreprominent.otherwise,shesaid,''youwouldnotevenseeanoseontheirface!''
thiswomandidnotsimplycopyothers.aconformistwouldhavedonethat,andsimplymanufacturedandsoldwestern-basedcosmeticsintheasianmarket.itead,shethoughtout-of-thebox,hopingtohitthejackpot.
iamalsoimpreedbytheiovativeiritofournationallibrary.itcollaboratedwiththeprivatesectortodesignanddevelopasystemtotrac
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